The food industry worldwide has a common demand from the consumers — something new. Whether its the Asia Pacific or the European countries, people across all age groups want a new addition to their palettes.

New product development essentially involves developing a novel product on an industrial level which can or cannot include some additional features like health benefits, fortification and special taste and flavour.

With the dawn of globalisation, the urge to try something ‘exotic’ is fascinating for all people, especially the millennials.  With photo sharing apps becoming the norm for everyone, there is an unprecedented variety of food seen on social media. This helps people to learn new cuisines at a click and to see a visual representation makes a significant difference in their decision making. This has been a major driving force for new product development across all industries.

The most popular cross-country dishes in the recent era are Indian dishes and Japanese Sushi. There are a lot of variations and experiments that can be done with these cuisines.

Industrially, there have been a lot of advances in food product development. Right from hemp based beverages to protein nachos, the world is seeing a huge strategic shift from traditional staple foods. Food concepts like Veganism have been gaining huge popularity across the world as many sections of the Western society suffer from milk based allergies and also that Veganism is a more sustainable food choice as it causes less carbon emissions during its productions.

There is a need to constantly innovate in the food processing industry and that need is continue to increase in the near and far foreseeable future as consumers are spending more and more on their food choices and their palettes are expanding. Food technologist and food consultants are working round the clock to ensure new and innovative products reach the market and are enjoyed by children and adults alike.

Get in touch with SJR Food consultants for New Product Development : sjrfoodconsultant@gmail.com